PRICE: $35.00 Member/ $35.00 Student Member/ $35.00 Non-Member
The 2012 George Mandel Award will be presented.
This session was developed in response to a study commissioned by Intel Corporation which revealed that the role of engineers in our society is not widely understood by teenagers. We will focus on ways that information professionals can publicize what engineers do.
MODERATING:
Barbara Williams, Massachusetts Institute of Technology
SPEAKING:
Jeffrey Hoffman, Massachusetts Institute of Technology; Gail Dundas, Intel Corporation
PRESENTATION HANDOUTS:
http://www.sla.org/pdfs/sla2012/MobilizingtheMessageGDundas.pdf
