PRICE: $199.00 Member/ $99.00 Student Member/ $299.00 Non-Member
Toni Wilson, a well-known industry expert in CI source collection, leads an interactive course on unique sources, databases, and Web search to speed up and increase collection value. Wilson has over 25 years of experience, both as a consultant and as a corporate intelligence professional at LexisNexis. You will learn how to identify lesser known and recently available sources specific to your collection needs, use fee-based and free Web sources that are unique, and employ database and Web search tools and techniques to collect relevant information with efficiency. With today's emphasis on cost efficiency, it's important to remain nimble and up to date. If you support CI in your company or are in a CI function, this workshop will give you ideas and sources to take back and use immediately upon your return from the conference.
SPEAKING:
Toni Wilson, MarketSmart Research
PRESENTATION HANDOUTS:
http://www.sla.org/pdfs/sla2012/CreatCollectSupport7CI TasksTWilson.pdf
CID Board Meeting, Sunday, July 15, 2012, 1pm-3pm.
PRICE: $199.00 Member/ $99.00 Student Member/ $299.00 Non-Member
Scott Brown, a leading expert on social media and author of Social Sleuthing: Finding Competitive and Business Iinformation Using Social Media Tools, will lead this hands-on workshop. Social tools are changing the landscape of competitive information gathering. As a business and competitive researcher, learn which social media tools will give you the best company and industry information. See how to complement traditional resources for business and company information by the effective use of social media tools, such as LinkedIn, blogs, Twitter feeds, social networking groups and other specialized search tools. This is a hands-on workshop that will help you think differently about these resources and unlock their true potential. Bring your laptop and a company you would like to research and be prepared to be surprised by what you find!
SPEAKING:
Scott Brown, Social Information Group
PRESENTATION HANDOUTS:
http://www.sla.org/pdfs/sla2012/SocialMediaTechniquesInfoProsScottBrown.pdf
Come learn more about the Competitive Intelligence Division! Let's network for a bit and then head out for authentic Chicago deep-dish pizza at Lou Malnati's!
The Semantic Web is a set of technologies that will change the Internet and Web as we know them. Scenario analysis is an established method for strategic planning in uncertain situations. In this session, we'll develop four distinct scenarios for the future of the Semantic Web. We'll apply proven methods and identify the developments and milestones that will tell us which of our scenarios are most likely to come to pass. From these scenarios we'll predict the implications of the Semantic Web for news media, social networking, location-based services, search and telecommunications. This session will be a must-attend for anyone who is interested in the Semantic Web or who represents an industry likely to be disrupted by this emerging technology.
MODERATING:
Emily Rushing, Haynes and Boone LLP
SPEAKING:
August Jackson, Ernst & Young
A collaborative session co-developed by the CI, KM, BF and Pharma divisions. As competitive intelligence and information management evolve, collaboration can lead to better results. Speakers will address how to develop insights through collaboration from different perspectives.
MODERATING:
Ellen Naylor, Business Intelligence Source
SPEAKING:
Amy Affelt, Compass Lexecon; Arik Johnson, Aurora WDC; Mary Talley, Talley Partners
Learn about the unique nature of competitive intelligence in the pharmaceuticals industry and hear how info pros are using it to improve their organizations' competitive advantage. Learn how insights from a variety of sources can help you to deliver value to your organization.
MODERATING:
Craig McHenry, Pfizer Inc.
SPEAKING:
Lisa Orgren, Septagon Research Group; Heather Bjella, Esq., Aurora WDC; Jordan Frank, Traction Software
The 2012 version of the Intel Café brings you four key competitive intelligence topics. The Intel Café is a highly interactive session that lets you engage with four different speakers. You'll go to your corner and come out with information about using social media for CI, how General Motors used CI during the downturn, and CI technology tools.
SPEAKING:
Chris Hote, Digimind; August Jackson, Ernst & Young; Karen Rothwell, Outward Insights, LLC; Fred Wergeles, Fred Wergeles & Associates LLC; Ellen Naylor, Business Intelligence Source
Take the plunge into the world of intellectual property. Find out how to do patentability searches, litigation research, and state-of-the-art-searches.
SPEAKING:
Chris Vestal, LexisNexis; Kristin Whitman, Landon IP
PRESENTATION HANDOUTS:
http://www.sla.org/pdfs/sla2012/PatentResearching101CVKW.pdf
Discover how law firm librarians can morph their skills and services to provide a competitive advantage. Topics to be addressed include legal issues specific to law firms, examples of law firm competitive intelligence, training recommendations, and adding value through CI.
SPEAKING:
Zena Applebaum, Bennett Jones SLP; Nathan Rosen, Dechert; Toni Wilson, MarketSmart Research; Emily Rushing, Haynes and Boone LLP
PRESENTATION HANDOUTS:
http://www.sla.org/pdfs/sla2012/EvolvingRoleCIinLegal.pdf
Join the CID for our second annual Open House featuring snacks, drinks and "edutainment.” Open to all SLA members.
MODERATING:
Barbara Fullerton; Morningstar
Competitive intelligence (CI) practices are being adopted by more organizations throughout the world, increasing interest in the diversity, differences and commonalities in CI practices to foster both competitiveness and cooperation among firms and government agencies. In this session, the presenters will describe and discuss differences and commonalities in CI practices across a number of countries and trends in new programs as they explore the demand and requirements for stronger intelligence education.
MODERATING:
Dr. Craig S. Fleisher, Aurora WDC
SPEAKING:
Dr. France Bouthillier, School of Information Studies, McGill University; Dr. Andrew Dillon, School of Information & Professor of Information, Psychology and Risk & Operations Management; Tao Jin, Louisiana State University
This session was standing room only in 2011, so we're bringing it back and expanding it to include international apps for librarians and information pros as well as updates on the best apps for competitive information, productivity, business, entertainment, communications, social networks, lifestyle, and fun.
SPEAKING:
Scott Brown, Social Information Group; Joe Murphy, LibraryFuture; Anna Shallenberger
PRESENTATION HANDOUTS:
http://www.sla.org/pdfs/sla2012/60Appsin60MinutesReduxSBrown.pdf
This session has a surprise ending. Our very experienced panel of experts will walk you through the key elements for success for CI professionals and info pros who use or support CI. We’ll go from KITS to reporting to key roles to basic alerting systems and finally to instruction on profiling your internal clients.
SPEAKING:
Bill DeGenaro, DeGenaro & Associates Inc.; Jan Herring, Herring & Associates; Anne Herron, Allis Information Management; Marta S. Weber, Applied Behavioral Sciences
PRESENTATION HANDOUTS:
http://www.sla.org/pdfs/sla2012/KeysCompIntelSuccessJHerring2.pdf
Please join the Competitive Intelligence Division for a fine dining experience at a unique restaurant in downtown Chicago.
Meet in the lobby of the Chicago Hilton at 7:00 p.m. under the Got CI sign!
Your senior VP of Marketing comes to you with a request for information on your top three competitors’ products, services and marketing plans. You are able to collect a significant amount of information, but how do you organize the data and make sense of it all? This discussion will highlight a few analytical tools and techniques that information professionals can use to gain additional insights from the information they have collected. Using real-life case studies, the presenters will demonstrate tools that can provide decision makers with a keener understanding of your industry, markets, competitors and future business environment. The presenters will provide “analytical templates” that can be used to organize, evaluate and assess the information, and provide guidance to the attendees on when and how to apply the techniques.
SPEAKING:
Claudia Clayton; Michel Bernaiche, Aurora WDC; Fred Wergeles, Fred Wergeles & Associates LLC
Is the trustworthiness of business news changing? Given the decline in resources devoted to investigative reporting in the mainstream media, is business reporting also deteriorating? Are corporate spin, “truthiness” and flat-out errors of fact more common? Using insights from her own work and from conversations with business journalists, Cynthia Lesky explores how business news is changing and how this fact challenges and potentially rewards researchers and information analysts. Attendees are invited to bring examples of inaccurate business news stories from their own work.
SPEAKING:
Cynthia Lesky, Threshold Information Inc.
