Advertising & Marketing Division (DAM) Board Meeting.
PRICE: $15.00 Member/ $15.00 Student Member/ $15.00 Non-Member
Inquiring minds want to know - what is DAM up to? Members, non-members, and curious bystanders are invited to the division's annual business meeting. Enjoy breakfast, network, and meet the division's officers.
Disruptions are new digital tools and media that are fast gaining traction to address information immediacy, global reach, and diversity. Learn how to understand disruption to bring clarity to consumers and uniquely harness information and consumer insights. Find out the implications and benefits of disruption for information professionals, researchers and users of new tools in the market.
MODERATING:
Grace Villamora, the brightresearch group
SPEAKING:
Hugh Allspaugh, OGILVY & MATHER; Patrick Palmer, VSA Partners; Beth Uyenco, Microsoft
PRICE: $15.00 Member/ $15.00 Student Member/ $30.00 Non-Member
Join us for a panel discussion, "Using Social Media to Promote Libraries and Librarians.” Hear how organizations have cultivated highly engaged communities and explore how these techniques could be applied to your own environment. Bring your own stories and contribute to the future success of your colleagues.
MODERATING:
Barbie Keiser, Barbie E. Keiser, Inc.; Bethan Ruddock, Mimas
SPEAKING:
Connie Crosby, Crosby Group Consulting; Melissa Giovagnoli, Networlding; Roger Tye, Allstate Insurance Company
PRESENTATION HANDOUTS:
http://www.sla.org/pdfs/sla2012/MktingVirtualBreakfastMeetingCCrosby.pdf
Enjoy an open discussion of the latest and greatest tools and resources used for advertising and marketing research. Bring your questions and share your new favorites. Throw your business card in the pile and get a post conference list of roundtable attendees to build your network of experts and colleagues.
MODERATING
Julie-Ann Zilavy, 4A's
