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Advertising & Marketing Division [clear filter]
Sunday, July 15
 

1:00pm CDT

Advertising & Marketing Division Board Meeting

Advertising & Marketing Division (DAM) Board Meeting.


Sunday July 15, 2012 1:00pm - 2:30pm CDT
Convention Center, Room E272A
 
Monday, July 16
 

8:00am CDT

Advertising & Marketing Division Breakfast and Annual Business Meeting

PRICE: $15.00 Member/ $15.00 Student Member/ $15.00 Non-Member

Inquiring minds want to know - what is DAM up to? Members, non-members, and curious bystanders are invited to the division's annual business meeting. Enjoy breakfast, network, and meet the division's officers.


Monday July 16, 2012 8:00am - 9:30am CDT
Convention Center, Room E256

10:00am CDT

Confessions of Chicago Advertising Men and Women - Welcome to Disruption

Disruptions are new digital tools and media that are fast gaining traction to address information immediacy, global reach, and diversity.  Learn how to understand disruption to bring clarity to consumers and uniquely harness information and consumer insights.  Find out the implications and benefits of disruption for information professionals, researchers and users of new tools in the market.

MODERATING:
Grace Villamora, the brightresearch group

SPEAKING: 
Hugh Allspaugh, OGILVY & MATHER; Patrick Palmer, VSA Partners; Beth Uyenco, Microsoft


Monday July 16, 2012 10:00am - 11:30am CDT
Convention Center, Room E253C
 
Tuesday, July 17
 

8:00am CDT

Marketing Section Virtual Swap-n-Shop Breakfast Meeting

PRICE: $15.00 Member/ $15.00 Student Member/ $30.00 Non-Member

Join us for a panel discussion, "Using Social Media to Promote Libraries and Librarians.” Hear how organizations have cultivated highly engaged communities and explore how these techniques could be applied to your own environment. Bring your own stories and contribute to the future success of your colleagues.

MODERATING:
Barbie Keiser, Barbie E. Keiser, Inc.; Bethan Ruddock, Mimas 

SPEAKING:
Connie Crosby, Crosby Group Consulting; Melissa Giovagnoli, Networlding; Roger Tye, Allstate Insurance Company

PRESENTATION HANDOUTS: 
http://www.sla.org/pdfs/sla2012/MktingVirtualBreakfastMeetingCCrosby.pdf

 


Tuesday July 17, 2012 8:00am - 9:30am CDT
Convention Center, Room E259

2:00pm CDT

Advertising & Marketing Division Roundtable

Enjoy an open discussion of the latest and greatest tools and resources used for advertising and marketing research. Bring your questions and share your new favorites. Throw your business card in the pile and get a post conference list of roundtable attendees to build your network of experts and colleagues.

MODERATING
Julie-Ann Zilavy, 4A's


Tuesday July 17, 2012 2:00pm - 3:30pm CDT
Convention Center, Room E262