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Monday, July 16 • 12:00pm - 1:30pm
Pharma Chatter: Capturing and Managing Non-traditional Information for Competitive Advantage

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Learn about the unique nature of competitive intelligence in the pharmaceuticals industry and hear how info pros are using it to improve their organizations' competitive advantage. Learn how insights from a variety of sources can help you to deliver value to your organization.

MODERATING: 
Craig McHenry, Pfizer Inc.

SPEAKING: 
Lisa Orgren, Septagon Research Group; Heather Bjella, Esq., Aurora WDC; Jordan Frank, Traction Software


Monday July 16, 2012 12:00pm - 1:30pm CDT
Convention Center, Room E264

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