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Wednesday, July 18 • 10:00am - 11:30am
Skeptical Knowledge-Seeking: Business Research in the Age of 'Truthiness'

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Is the trustworthiness of business news changing? Given the decline in resources devoted to investigative reporting in the mainstream media, is business reporting also deteriorating?  Are corporate spin, “truthiness” and flat-out errors of fact more common? Using insights from her own work and from conversations with business journalists, Cynthia Lesky explores how business news is changing and how this fact challenges and potentially rewards researchers and information analysts. Attendees are invited to bring examples of inaccurate business news stories from their own work.

Cynthia Lesky, Threshold Information Inc.

Wednesday July 18, 2012 10:00am - 11:30am CDT
Convention Center, Room E451A

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