PRICE: $199.00 Member/ $99.00 Student Member/ $299.00 Non-Member
Scott Brown, a leading expert on social media and author of Social Sleuthing: Finding Competitive and Business Iinformation Using Social Media Tools, will lead this hands-on workshop. Social tools are changing the landscape of competitive information gathering. As a business and competitive researcher, learn which social media tools will give you the best company and industry information. See how to complement traditional resources for business and company information by the effective use of social media tools, such as LinkedIn, blogs, Twitter feeds, social networking groups and other specialized search tools. This is a hands-on workshop that will help you think differently about these resources and unlock their true potential. Bring your laptop and a company you would like to research and be prepared to be surprised by what you find!
SPEAKING:
Scott Brown, Social Information Group
PRESENTATION HANDOUTS:
http://www.sla.org/pdfs/sla2012/SocialMediaTechniquesInfoProsScottBrown.pdf